In July 2025, Shanghai DODGEN Chemical Technology Co., Ltd. officially released its new brand slogan:East Dawn Star, West Dusk Star.Refine to Purity, Renewed as One.
Why We Upgraded Our Slogan
In recent years, DODGEN has achieved rapid and stable growth through technological breakthroughs, differentiated competitiveness, global expansion, and digital empowerment:
Technological Advancement:
Over 200 patents filed!
Standards Leadership:
Led the formulation of 3 industry/group standards!
Landmark Projects:
Deep involvement in world-class projects, such as:
– A 300,000-ton/year polylactic acid (PLA) plant, breaking technical barriers in lactide purification.
– Hydrogen cyanide and cyanide projects with capacities up to 200,000 tons.
– The DODGEN Melt Crystallization, now industrialized for electronic-grade ethylene carbonate purification, commanding 56% of the domestic market.
Industry Expansion:
Serving sectors like biodegradable plastics, new energy materials, and bio-based chemicals.
As our business footprint expands and the global wave of green transformation accelerates, the old slogan can no longer carry our full ambition—and so, a new slogan is born.
Decoding the New Slogan
“East Dawn Star, West Dusk Star.Refine to Purity, Renewed as One.”
This renewed slogan skillfully integrates three core elements:
1. Cultural Heritage
Draws inspiration from astronomical wisdom in the Book of Songs.
“Qiming” and “Chang Geng” are ancient Chinese names for Venus—seen in the morning and evening sky respectively—symbolizing light, eternity, and guidance. The alternation of day and night reflects the concept of circular regeneration, resonating with the idea of sustainability.
2. Spirit of Innovation
The phrase “Refine to Purity (析微至纯)” borrows from the Confucian classic Doctrine of the Mean—“Reach the vast through attention to the minute.”
It embodies DODGEN’s commitment to deep exploration of chemical molecules and separation technologies, ensuring broad industrial application and impact.
3. Corporate Aspiration
“Renewed as One” is more than a green ideal—it reflects DODGEN’s long-term vision of harmonizing astronomical cycles, process engineering, and industrial sustainability.
This reveals a deeper alignment between natural law and chemical practice:
East Dawn Star, West Dusk Star.Refine to Purity, Renewed as One.
—all pointing to one truth:
sustainable development follows the logic of the universe.
Starting Anew
Guided by the spirit of our new brand slogan —
“East Dawn Star, West Dusk Star.Refine to Purity, Renewed as One.”
DODGEN is committed to driving 【Technological Innovation】 and 【Renewed as One】, empowering high-quality industry development and contributing to global ecological balance.
Technological Innovation — Leading Industry Progress
DODGEN will continue to increase investment in R&D, attract top-tier talent, and strengthen industry–academia–research collaboration.
We aim to sharpen our edge in innovation, breaking through uncertainties in technology and process development.
With unwavering determination, we push toward higher goals, injecting powerful momentum into the industry and crafting a future defined by breakthrough achievements.
Renewed as One — Building a Green Future
As a key member of the ESG Alliance, DODGEN proudly stands alongside global leaders like Microsoft, Lenovo, and LinkedIn.
We have always embraced 【Renewed as One】 as a core principle. From the very beginning of providing technical solutions, we emphasize sustainable raw material sourcing—especially the development and utilization of renewable bio-based resources.
In the field of new energy materials, we offer efficient lithium battery solutions, advancing the adoption of clean energy.
Our low-carbon separation technologies significantly reduce energy consumption in industrial processes.
To tackle the challenges of electronic-grade carbonate purification, DODGEN applies melt crystallization and melt crystallization–distillation hybrid processes, replacing traditional methods and cutting energy use by 70%—achieving a true win-win of high quality and low carbon.
Looking ahead, DODGEN will remain committed to sustainability, advancing at full speed — in the name of science and technology — toward a better, greener future.
